Month: March 2013

“When you disappoint someone (or exceed their expectations), that interaction is going to color all the interactions that person has tomorrow and next year.”- Seth Godin, The Icarus DeceptionWhen a patient...

FrequentFocusedPersonalThat’s your best shot at gaining and maintaining our attention. Any marketing campaign you launch that is not frequent, focused, and personal (it must be all three) can be improved.

Four Factors Influencing First Impressions:Your Smile Your Dress Your Handshake Your Vocabulary A word about true and false smiles: Smiles are infectious, and we actively seek to do business with people who seem pleasant...

Also called a “lead capture page”, a landing page is a single web page designed to convert its visitors into sales leads.Landing pages can be designed as a reference (informational) or to accept payments...