McCarthy’s list has been referenced and refined since its inception in 1960.
The point, there are a lot of P’s, and it’s important to acknowledge each one’s influence over a dental practice’s success. P’s are worth identifying, writing down, and sharing with your team.
A Thought About Our Products:
Dentists sell two products – one is a service, the other is our work. Each product is intimately attached to the other – a perfect crown coupled with terrible service is as damaging for business as great service and a poorly placed crown. Dentists must embrace their patients’ experiences just as dentists embrace the quality of their work.
[Note: patient experience begins in the parking lot]