Gaining a customer’s trust is difficult, and you can be sure that selecting a new dentist can be a long, challenging process.The four-step process to gaining a new patient from your website is as follows:Deliver Targeted...

“When you disappoint someone (or exceed their expectations), that interaction is going to color all the interactions that person has tomorrow and next year.”- Seth Godin, The Icarus DeceptionWhen a patient...

FrequentFocusedPersonalThat’s your best shot at gaining and maintaining our attention. Any marketing campaign you launch that is not frequent, focused, and personal (it must be all three) can be improved.

Four Factors Influencing First Impressions:Your Smile Your Dress Your Handshake Your Vocabulary A word about true and false smiles: Smiles are infectious, and we actively seek to do business with people who seem pleasant...

Also called a “lead capture page”, a landing page is a single web page designed to convert its visitors into sales leads.Landing pages can be designed as a reference (informational) or to accept payments...

Edmund Jerome McCarthy, an Marketing professor and author, reduced marketing to four basic elements (the 4 P’s):ProductPricePlacePromotionMcCarthy’s list has been referenced and refined since its inception in 1960.Brian...

Doing a good job for a fair price is no longer sufficient to guarantee success. Good dental work is easier to find than ever before (Yelp). Likewise, bad dentists are easier to identify, shout out, and publicly scold...

According to ExactTarget, 91 percent of respondents to a 2012 survey said that they checked their email daily, while only 57 percent checked their Facebook profiles every day. Furthermore, 77 percent of ExactTarget’s...

The most successful marketing campaigns deliver anticipated, relevant, and personal messages to people where and when they want to get them. When a user types “dentist” into Google, she is looking for a dentist,...