Fair Price

Doing a good job for a fair price is no longer sufficient to guarantee success. Good dental work is easier to find than ever before (Yelp). Likewise, bad dentists are easier to identify, shout out, and publicly scold...

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A Remarkable Dentist

Being bland, average, or just plain ordinary isn’t safe anymore. When the marketplace is crowded, how can you be different? How can you increase customer satisfaction? Do you know what your customers want?We need to be...

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Attention is a Currency

Attention is a curency – at least it is online. Our attention is worth something, and it can cost quite a bit (Google will charge companies $32 per click for terms like auto insurance).As a dentist, you have your...

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Writing a Story

After you have given your business a uniform identity, it is time to take a moment to write a story about your brand.Plenty of dentists look and talk the same as the doctor down the road, but the most successful small businesses...

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