A Brief Introduction to Marketing Your Dental Practice

Today, prospective patients are using search engines, review websites, and their peers’ recommendations to find new dental services, and it is up to us to be there to answer their questions, earn their trust, and eventually convert them from prospects into patients.

As search, social, and local marketing have evolved over recent years, dentists have struggled to move from the Yellow Pages to the much more personal platforms that their potential customers are turning to when looking for a new dentist.

I wrote this white-paper to introduce dentists with the great variety of marketing techniques at our disposal.