Search Engine Optimization (SEO) is a collection of practices designed to improve a website’s ranking in search engines.

SEO has become an important part of every dentist’s marketing strategy because when people search for information on the Internet, they use search engines and the first three results receive the majority of the traffic.

To improve your website’s ranking for popular terms, you need to familiarize yourself with SEO, and this guide is designed to introduce dentists to basic SEO terms and processes.