Month: February 2013

A Remarkable Dentist

Being bland, average, or just plain ordinary isn’t safe anymore. When the marketplace is crowded, how can you be different? How can you increase customer satisfaction? Do you know what your customers want? We need to be...

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Attention is a Currency

Attention is a curency – at least it is online. Our attention is worth something, and it can cost quite a bit (Google will charge companies $32 per click for terms like auto insurance). As a dentist, you have your...

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What is Permission

Seth Godin coined the phrase in his 1999 classic Permission Marketing. Gaining permission should be at the heart of every dentist’s marketing strategy. Permission is the privilege you’ve earned to deliver...

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