Month: February 2013

According to ExactTarget, 91 percent of respondents to a 2012 survey said that they checked their email daily, while only 57 percent checked their Facebook profiles every day. Furthermore, 77 percent of ExactTarget’s...

The most successful marketing campaigns deliver anticipated, relevant, and personal messages to people where and when they want to get them. When a user types “dentist” into Google, she is looking for a dentist,...

Being bland, average, or just plain ordinary isn’t safe anymore. When the marketplace is crowded, how can you be different? How can you increase customer satisfaction? Do you know what your customers want?We need to be...

Attention is a curency – at least it is online. Our attention is worth something, and it can cost quite a bit (Google will charge companies $32 per click for terms like auto insurance).As a dentist, you have your...

Seth Godin coined the phrase in his 1999 classic Permission Marketing.Gaining permission should be at the heart of every dentist’s marketing strategy. Permission is...