Being bland, average, or just plain ordinary isn’t safe anymore.
When the marketplace is crowded, how can you be different? How can you increase customer satisfaction? Do you know what your customers want?
We need to be remarkable. Being remarkable is not the same as being weird. Being remarkable is doing what your competition can’t or does not care to do. Being weird is annoying, distracting, and disenchanting.
In Buyology, Martin Lindstrom describes a dentist office that smells like cookies (every day). Someone might find that strange, but the majority of this dentist’s patients see it as a reason to smile.