Proving that package design matters, Justin Gignac of The New York City Garbage Project collects, boxes, signs, photographs, and sells trash . A little box of trash sells for $50 or more.
His inventory (his art) is consistently sold out.
The Lesson: Presentation matters – a LOT.
Attire, office space, staff, websites, business cards, brochures, and even the parking lot play important rolls in the establishment of your professional reputation.
