1. It’s not free – it’s your time, your money, or both.
  2. Frequency is greater than reach
  3. You need a website because people are using Google to find their doctors – Google Places, Yelp, and your website should all rank well in search engines.
  4. Stay consistent – your website, business cards, letterhead, even envelopes should look the same (same logo, color scheme, etc.).
  5. Referrals will always drive your success.
  6. The yellow pages are obsolete. Try Google Adwords instead.
  7. Professional photographs are worth the expense.
  8. Collect more testimonials.
  9. Measure everything.
  10. Be different.