Gaining a customer’s trust is difficult, and you can be sure that selecting a new dentist can be a long, challenging process.

The four-step process to gaining a new patient from your website is as follows:

  1. Deliver Targeted Traffic: Use search engine optimization, pay per click advertising, and local business listings to generate targeted traffic to your website.
  2. Professional Presentation: Professional copywriting and photographs on your website will paint a picture about you, your staff, and your office, but many clients will want more information.
  3. Make a Trade: In exchange for their contact information, provide still-skeptical clients an electronic brochure or a physical introductory packet.  
  4. Offer a Tour: Few readers will take advantage of this offer before they schedule their first appointment, but it can be the final push some clients need to become loyal-for-life if they remain doubtful after reading your introductory packet.