After you have given your business a uniform identity, it is time to take a moment to write a story about your brand.Plenty of dentists look and talk the same as the doctor down the road, but the most successful small businesses...

It’s all about search; we search for nearby restaurants, coffee shops, doctors, and dentists. While the best way to market a dental office is to generate referrals, your patients are going to assume that you...

For every dollar you spend on marketing, how many dollars are returned?The money you spend on marketing can be measured, and results must be analyzed properly. For example, when an advertising firm offers to structure a direct...

It’s not free – it’s your time, your money, or both.Frequency is greater than reachYou need a website because people are using Google to find their doctors – Google Places, Yelp, and your...

A common mistake dentists make when establishing an advertising plan is assuming reach (displaying your ad to more people) is more effective than frequency (showing your ad to less people more often).Seth...