Most dental practices don’t have their own logo, but a logo is essential to establishing a brand. Seth Godin recently wrote about logos:
Not having a logo is a mistake – a missed opportunity to build a brand in your local community.
Do a Google Image search for “dental office logos”. Notice how many of the logos have a tooth or a brush incorporated into their design. Your logo should not follow this bland tradition if you are practicing in a crowded market. Aspen Dental (one of the larger corporate dental chains) has a simple logo with no tooth or toothbrush.
If you absolutely need to incorporate the outline of a tooth into your logo, watch this video for some hints that may help inspire you or your graphic designer.