A few months ago, Lisa Friedman (author and contributor for the Huffington Post) wrote an interesting piece titled “Who Isn’t Afraid of the Dentist”.

Her article is worth reading because she says: “Like most sane people, I’m terrified of the dentist. It’s a reasonable fear. After all, dentists reach into your open mouth with pointed metal objects and jab around until you spit blood.”

While her idea that dentists wave their explorers around like pirate swords – slashing everything in site – isn’t true, it’s an accurate representation of what many people think we’re doing in their mouths.

Take a minute to read her article and think about how we could improve the experience of patients similar to Lisa.